![]() Day to day searching compares relatively well with Google search results. For most users, most of the time, I would argue this really doesn't matter. You don't get a personalized search with DuckDuckGo, it can't do that as it doesn't store your search history or allow you to create an account. ![]() While the privacy implications are pretty clear, what about the quality of the searching? This is where you need to balance the whole risk and reward thing. The positives and negative can both be summed up in just three words: it isn't Google. What are the downsides of using DuckDuckGo? ![]() This new update has the opportunity to change all that, assuming people not only know they can change their search default but how to do it. ![]() Of course, it has also remained a hidden gem to the majority of folk who just 'go Google' stuff. With a headline message of 'no tracking, no ad targeting, just searching' DuckDuckGo has been a staple in the privacy diet of many for some years now. Because it doesn't store your search history, DuckDuckGo says it has nothing to sell to those advertisers that track your online movements. DuckDuckGo likes to keep things simple, such as the privacy policy which simply states we don't collect or share any of your personal information. Indeed, DuckDuckGo enters into an agreement with the user to block advertising trackers, keep your search history private and allow you to take control of your personal data by not storing it. What is DuckDuckGo and why should I switch to it?ĭuckDuckGo, if you haven't heard of it, is a search engine that has focuses on user privacy as much as it does finding the information you are looking for.
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